Beautiful Floors Delivered With Small-Town Hospitality
The Renovation Hassle
Refreshing your living space with beautiful, lasting floors is an exciting prospect, but dreading the typical renovation hassle is completely normal. Dealing with overwhelming corporate warehouses and unreliable contractors leaves homeowners feeling stressed about their financial investment and anxious about poor workmanship. We believe upgrading your home should be a straightforward experience guided by people you can actually trust.
Meet Straightline Custom Flooring
We share your dream of creating a home you’ll love without the stress that often comes with renovations. As a locally owned, family-operated business, we’re more than flooring professionals; we’re your neighbours, and we believe every customer deserves honest advice, exceptional craftsmanship, and genuine small-town hospitality.
With over 20 years of professional flooring installation experience, Jamie brings expert craftsmanship and meticulous attention to detail to every project. Lindsay’s 20+ years in customer service ensure every client enjoys clear communication, thoughtful guidance, and a seamless experience from the first conversation to the final walkthrough.
At Straightline Custom Flooring, we believe great flooring is about more than transforming a room. It’s about creating a home where memories are made, backed by a team you can trust every step of the way.
Testimonials
“Darcy and his team at Straightline Custom Flooring were wonderful to work with for all our flooring and tile needs for our full home renovation. They have a wonderful selection of every type of flooring and tile you can imagine for your home. The staff is helpful and knowledgeable. Bernie, our carpet installer, did a beautiful job on our stair runner, making our entrance gorgeous! Thanks, Straightline!”
– Guelph Area Client Review
“We had a great experience choosing our carpet with Straightline Custom Flooring. The customer service was awesome and so is the product. Darcy helped us a lot with choosing the right carpet. The insulation went very well and we are very happy with our new carpet. We would come back when we need more flooring and would recommend Straightline to others.”
– Cambridge Area Customer Testimonial
“We had a fantastic experience with Straightline from start to finish. They were incredibly patient and helpful when we first went to look at samples and talk about our project. They went above and beyond to answer questions, give advice, etc. They sent us pictures of the installed flooring when possible… The installation of the flooring could not have been smoother, and the finishing touches were beyond our expectations. We highly recommend and will absolutely use them again for any future projects. Thank you, Straightline!!!!”
– Waterloo Homeowner Review
“This is a terrific flooring company that provides excellent customer service from start to finish. Lindsay was fantastic at offering suggestions and guidance and did a wonderful job coordinating all of our flooring, including recommending a paint colour. The tremendous service did not end there; Jamie did a terrific job installing all of our flooring and tile, and is clearly meticulous and attentive to detail. We would recommend Straightline Custom Flooring to anyone looking for start-to-finish flooring installation.”
– Kitchener Area Customer Review
“2nd time using Straightline and they are great! Very helpful when choosing carpeting and listening to my needs. Fast delivery! Bernie and Joey installed and did a fantastic job! Highly recommend. Had the team out from Straightline Custom Flooring today to finish our basement stairs and they did a fantastic job. They were fast, efficient and tidy. The stairs turned out sweet. Could not ask for better service! Thanks guys!!”
– Local Elmira Customer Reviews
We had our main floor to upstairs staircase redone. The in-store advice and service were great. We got COVID delayed, however when things got up and running Darcy got us scheduled right away, the installer showed up on time and ready to go. He did a great job we are very happy. Bravo Zulu to the team.
Ray McDonald
⭐⭐⭐⭐⭐
Highly recommend. I had a great experience working with Darcy. He ALWAYS answered any questions or concerns I had promptly. I am very pleased with my new hardwood flooring. Also had tile installed in the shower, there was a minor issue with that but worked together with Darcy and had the issue resolved, also very pleased with how it turned out.
Paulette Chubbs
⭐⭐⭐⭐⭐
Straightline Flooring is very knowledgeable about all types of flooring. They suggested a Luxury 9″ vinyl plank and it looks awesome! The installer did a great job of preparing and installing the floor, including the stairs. We had a lot of profiles to cut around and it was well done. Would recommend Straightline for all your flooring needs. Great Job!
W&S Bott Alma
⭐⭐⭐⭐⭐
Transform Your Home
We eliminate the overwhelm of flooring renovations through a simple, three-step plan:
Visit
Come into our welcoming, low-pressure Elmira showroom to explore options over a coffee.
Plan
Get honest, expert advice and a transparent, fair quote tailored exactly to your home’s needs and budget.
Transform
Relax as our accountable, expert team installs your floors flawlessly with zero headaches.
Take the First Step
Your dream home starts with the right team. At Straightline Custom Flooring, you’ll enjoy honest advice, expert installation, and genuine small-town service every step of the way. The result is beautiful, lasting floors—and a renovation experience you’ll actually enjoy.