Beautiful Floors Delivered With Small-Town Hospitality

The Renovation Hassle

Refreshing your living space with beautiful, lasting floors is an exciting prospect, but dreading the typical renovation hassle is completely normal. Dealing with overwhelming corporate warehouses and unreliable contractors leaves homeowners feeling stressed about their financial investment and anxious about poor workmanship. We believe upgrading your home should be a straightforward experience guided by people you can actually trust.

Meet Straightline Custom Flooring

We share your dream of creating a home you’ll love without the stress that often comes with renovations. As a locally owned, family-operated business, we’re more than flooring professionals; we’re your neighbours, and we believe every customer deserves honest advice, exceptional craftsmanship, and genuine small-town hospitality.

With over 20 years of professional flooring installation experience, Jamie brings expert craftsmanship and meticulous attention to detail to every project. Lindsay’s 20+ years in customer service ensure every client enjoys clear communication, thoughtful guidance, and a seamless experience from the first conversation to the final walkthrough.

At Straightline Custom Flooring, we believe great flooring is about more than transforming a room. It’s about creating a home where memories are made, backed by a team you can trust every step of the way.

Testimonials

“2nd time using Straightline and they are great! Very helpful when choosing carpeting and listening to my needs. Fast delivery! Bernie and Joey installed and did a fantastic job! Highly recommend. Had the team out from Straightline Custom Flooring today to finish our basement stairs and they did a fantastic job. They were fast, efficient and tidy. The stairs turned out sweet. Could not ask for better service! Thanks guys!!”

– Local Elmira Customer Reviews

We had our main floor to upstairs staircase redone. The in-store advice and service were great. We got COVID delayed, however when things got up and running Darcy got us scheduled right away, the installer showed up on time and ready to go. He did a great job we are very happy. Bravo Zulu to the team.

Ray McDonald
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Highly recommend. I had a great experience working with Darcy. He ALWAYS answered any questions or concerns I had promptly. I am very pleased with my new hardwood flooring. Also had tile installed in the shower, there was a minor issue with that but worked together with Darcy and had the issue resolved, also very pleased with how it turned out.

Paulette Chubbs
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Straightline Flooring is very knowledgeable about all types of flooring. They suggested a Luxury 9″ vinyl plank and it looks awesome! The installer did a great job of preparing and installing the floor, including the stairs. We had a lot of profiles to cut around and it was well done. Would recommend Straightline for all your flooring needs. Great Job!

W&S Bott Alma
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We just had carpet installed upstairs in our house, and it turned out AMAZING. From start to finish, the process was quick and easy. Jamie and Lindsay were helpful from the moment we stepped into the store. They helped us pick a good quality carpet and guided us through the process. Darcy sent out a quote quickly and did a great follow up. Sean installed the carpet and was professional and efficient with his time. Everything was done in two days. It all looks great, and we are so impressed with everyone we dealt with. When we do our basement, Straightline Custom Flooring will be our first call.

Lindsay Hutter
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This company is Under new management. I went in with a tile idea and ended up purchasing new hardwood floors and a back splash for my new kitchen . The Customer service was great from picking wood and tile to the installation. Could not be happier with my new kichen.

Jennifer Putman
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Very knowledgeable friendly staff/owners that went above and beyond. Great customer service like you don’t find just anywhere. Quite happy with our purchase and experience, we will definitely return for all our flooring needs. Excellent advice and support given also.

Patty Hachman
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We had a great experience choosing our carpet with Straightline Custom Flooring. The customer service was awesome and so is the product. Darcy helped us a lot with choosing the right carpet. The insulation went very well and we are very happy with our new carpet. We would come back when we need more flooring and would recommend Straightline to others.

Brian Haig
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Transform Your Home

We eliminate the overwhelm of flooring renovations through a simple, three-step plan:

Visit

Come into our welcoming, low-pressure Elmira showroom to explore options over a coffee.

Plan

Get honest, expert advice and a transparent, fair quote tailored exactly to your home’s needs and budget.

Transform

Relax as our accountable, expert team installs your floors flawlessly with zero headaches.

Take the First Step

Your dream home starts with the right team. At Straightline Custom Flooring, you’ll enjoy honest advice, expert installation, and genuine small-town service every step of the way. The result is beautiful, lasting floors—and a renovation experience you’ll actually enjoy.